Blackberry sales strategy

Where are we today? Value investment or value trap?

Appointed in NovemberJohn has led BlackBerry through a successful pivot from hardware icon to software leader. Today the company is poised to leverage its brand strength and heritage in mobile security along with its enterprise cybersecurity and embedded software growth engines to accelerate into the Enterprise Blackberry sales strategy Things, an emerging category with billions of connected devices and massive market potential.

John came to BlackBerry a distinguished leader and proven turnaround executive with more than 30 years of engineering and management experience along with a reputation that extends well-beyond the technology industry.

A global business leader with a strong interest in policy, John has testified before Congress on U. Bush to serve on the President's Export Council. Additionally, John chaired the U. China Relations fromand has been a member of the Committee of since and its Chairman from John graduated magna cum laude Blackberry sales strategy Brown University with a bachelor's degree in electrical engineering and a master's in electrical engineering from the California Institute of Technology Caltech.

John has received awards from the U. Steve is also responsible for cross functional synergies to improve operational efficiency and drive revenue growth.

Steve has 25 years of executive experience leading finance and operations organizations in the software and technology industry. Steve also led international operations at Sybase as General Manager with responsibility for sales, operations, finance, customer support, marketing and human resources.

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He currently serves on corporate boards with representation on audit, compensation and governance committees. Randall has a wide range of expertise as an award-winning technology company general counsel, and a track record of success going back 25 years in public and private companies, private practice and U.

Early in his career, Randall also held several positions with the U. Government, advising senior officials on technology, intellectual property and international trade issues, and serving on interagency committees.

His roles included serving as a Special Assistant U. Attorney at the U.

He also served as Special Counsel at the U. He has also been a Director of Engineering at Unisys and Siemens. She earned her BS in Business Administration with finance and accounting major with honors. He also served as Vice President of U.

He also leads technology partner and developer programs, industry solutions and corporate events. He also worked at Cisco and directed development of the seminal CRS-1 carrier routing system. InCharles co-founded Crank Software, a company dedicated to the development of embedded tools and technologies that enabled rapid building of highly functional graphical interfaces.

Earlier in his career, he built connected devices for Honda in the areas of process control, factory automation and robotics. Charles is a noted speaker, thought leader and IoT expert who has been at the forefront of new frontiers in digital connectivity for over three decades.

The Five Pillars of BlackBerry’s Turnaround | Inside BlackBerry

He is also responsible for Strategic Partnerships and Alliances. He has also worked at Naspers as Corporate Development Principal and held several engineering roles at Cisco Systems earlier in his career.

His responsibilities include sales, product marketing, partner ecosystem management, and operationalizing growth strategies. Kaivan has over 23 years of operational and leadership experience in the software and semiconductor industries focused on automotive, telecom, and industrial markets.

In this role he is responsible for overseeing various aspects of the CFO Organization, including: Steve brings more than 25 years of progressive experience in financial management, business advisory and assurance services to U. Neelam Sandhu Senior Director of Business Operations, Office of the CEO Neelam Sandhu is responsible for the operations of the CEO office, including supporting the CEO in managing key customer and government relationships globally, preparation for and management of executive meetings and other engagements, and driving special cross-functional projects to deliver operational efficiencies.

He oversees the manufacturing supply chain, repair, customer support and product quality functions. Alex has more than 25 years of experience in high-tech security. After selling his company, he spent 10 years at Cisco Systems, responsible for developing global go-to-market strategies for both security and mobility solutions.

After McAfee was acquired by Intel, Alex went on to run worldwide sales for two smaller security companies in the Northwest, ending by developing and executing a complete sales turnaround for WatchGuard Technologies of Seattle. He has held a variety of roles within the organization, including vice president of engineering and services.

Mike previously served as Vice President, Cyber Security and Core Networking at BlackBerry, responsible for all aspects of cybersecurity and networking for the Corporation and BlackBerry customer services.Mar 01,  · BlackBerry announced on Sunday that it plans to expand its cross-platform strategy and deliver its often admired security, productivity and communication tools to .

Because its not for BlackBerry to decide who can and can't get the phone. If its availablele in the country, it should be marketed. Going in with the view that marketing is a waste money because people cant afford it is a moronic strategy.

For example, currently for their Blackberry 10 page the meta description is "Experience the new Blackberry Z10, BlackBerry Q10 & BlackBerry 10 for Business.

BlackBerry CEO details survival strategy - CNET

- Global". The text is not bad but more could be done to generate interest, communicate a point of difference and entice clicks. Prior to BlackBerry, Carl spent more than a decade at Cisco in a variety of leadership roles, most recently as Senior Vice President leading the company’s global collaboration business, directing sales and go-to-market strategy.

Blackberry’s business-level strategies can be best understood and appreciated with a careful analysis of its strategic development to date. Importantly, in early , when Apple introduced the world to the iPhone, Blackberry maintained and pursued strategies that did not account for the true di.

Efficient Go-To-Market: We have a licensing, developer, partner, and sales strategy befitting an enterprise software company. We now license our brand to select third-party manufacturers who build, distribute, market, and sell BlackBerry-branded smartphones.